This privacy notice tells you what to expect us to do with your personal information. · Contact details · What information we collect, use, and why · Lawful bases and data protection rights · Where we get personal information from · How long we keep information · How to complain
We collect or use the following information to provide services and goods, including delivery: · Names and contact details · Addresses · Purchase or account history
· Payment details (including card or bank information for transfers and direct debits)
· Account information
· Website user information (including user journeys and cookie tracking)
· Photographs or video recordings
· Call recordings
· Records of meetings and decisions
We collect or use the following information for the operation of customer accounts and guarantees
: · Names and contact details
· Addresses
· Payment details (including card or bank information for transfers and direct debits)
· Purchase history We collect or use the following information for service updates or marketing purposes:
· Names and contact details
· Addresses
· Marketing preferences
· Recorded images, such as photos or videos
· Purchase or viewing history
We collect or use the following personal information for dealing with queries, complaints or claims:
· Names and contact details
· Address
· Payment details
· Account information
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website. Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
· Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
· Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
· Your right to erasure - You have the right to ask us to delete your personal information.
· Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
· Your right to object to processing - You have the right to object to the processing of your personal data.
· Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
· Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for collecting or using personal information to provide services and goods are:
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
o Legitimate Interest for Processing Personal Information We collect and use limited personal information (such as your name, email address, and course activity) to deliver and improve our calligraphy learning services. This processing is necessary to:
Provide access to lessons and materials Send important course updates or support Improve our teaching methods based on user engagement
Prevent misuse of our platform
These uses benefit learners by ensuring a smooth, personalised, and secure learning experience. We only collect what’s necessary, store it securely, and give users control over their data. We believe these interests are balanced and do not override your privacy rights
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability
. Our legitimate interests are:
o Legitimate Interest for Processing Personal Information We collect and use limited personal information (such as your name, email address, and course activity) to deliver and improve our calligraphy learning services. This processing is necessary to:
Provide access to lessons and materials Send important course updates or support Improve our teaching methods based on user engagement Prevent misuse of our platform
These uses benefit learners by ensuring a smooth, personalized, and secure learning experience. We only collect what’s necessary, store it securely, and give users control over their data. We believe these interests are balanced and do not override your privacy rights For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object. · Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Our legitimate interests are:
o Legitimate Interest for Processing Personal Information We collect and use limited personal information (such as your name, email address, and course activity) to deliver and improve our calligraphy learning services. This processing is necessary to:
Provide access to lessons and materials Send important course updates or support Improve our teaching methods based on user engagement Prevent misuse of our platform These uses benefit learners by ensuring a smooth, personalized, and secure learning experience. We only collect what’s necessary, store it securely, and give users control over their data. We believe these interests are balanced and do not override your privacy rights For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
· Directly from you
· Schools, colleges, universities or other education organisations
We only keep your personal information for as long as we need it to provide our calligraphy learning services. We keep your name, email address, and course activity for up to 2 years after your last use of our services, in case you return or need support. If you contact us with a question, we keep that message for 1 year to help with any follow-up. We don’t store any payment details ourselves—those are handled securely by trusted third-party providers. If you’ve signed up for emails or marketing, we keep that information as long as you continue to give us permission. Emails are sent through a third-party service called Funnel Sketchers, where your email address is also securely stored. Any technical data like IP addresses is stored for up to 1 year for security and troubleshooting. After these periods, your data is safely deleted or anonymized unless we’re legally required to keep it longer.
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF Helpline number: 0303 123 1113 Website: https://www.ico.org.uk/make-a-complaint
Copyright Metallic Sunflower Calligraphy 2025 | Privacy Policy